Affiliates Work - Successful Affiliate Marketing for Merchants (Que-Consumer-Other)

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Manufacturer: Que

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Binding: Paperback
Dewey Decimal Number: 658.84
EAN: 9780789725257
ISBN: 0789725258
Label: Que
Manufacturer: Que
Number Of Items: 1
Number Of Pages: 352
Publication Date: 2001-04-21
Publisher: Que
Studio: Que

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Editorial Reviews:

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Spotlight customer reviews:

Customer Rating:

Summary: The Classic and Must Have
Comment: If you are new to Affiliate Marketing and got the job to manage your companies Affiliate Program or want to get this job, you should buy this book. It is also an item that should be in the library of a bigger company with a large in-house managed Affiliate Program as reference for new Employees but also for your Veterans.

Marketing and/or technical skills and background certainly help with the job as Affiliate Manager, but most important are communication skills and the knowledge about what makes affiliates "tick".

This book, although in certain areas a bit outdated, holds up as being the most comprehensive print work available to this day, with everything you need to know to start, manage and grow a successful Affiliate Program.

You will never get as much condensed knowledge and practical experiences made by the authors in one book for such a low price.

The only additional Item I can recommend is the just recently released product called "Affiliate Manager 1st Edition" which has a steep price tag but provides tons of video, audio and print material. Amazon does not carry it (yet) as I am writing this, but you can find it on the Internet.

You can't do anything wrong if you get both.

Customer Rating:

Summary: Past It's Prime
Comment: While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.

If it was updated, and brought up to date with live links for the same subjects, maybe.

As is, a waste of time.

Customer Rating:

Summary: Excellent information but out of date
Comment: Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.

Customer Rating:

Summary: Excellent Resource for Affiliate Merchants
Comment: Well-written "How to" guide to building an affiliate program. A must read for new Internet entrepreneurs.

Customer Rating:

Summary: The Bible of Affiliate Marketing Books
Comment: If you're in the Affiliate business, or want to be, you must read this book. Can you become a priest without reading the Bible? Probably not. So why do you think you can be a successful Affiliate Marketer without reading THE book on the subject?

Since I'm in the Affiliate Marketing Industry, I carry this book around with me everywhere I go with my laptop and business cards, just in case I need a reference or idea. Albiet a bit outdated by now, it is still the definitive piece of material on the matter.

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