Affiliates Work - Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There

	List Price: $30.00 Our Price: $19.80 Your Save: $ 10.20 ( 34% ) Availability: Usually ships in 24 hours Manufacturer: Nicholas Brealey Publishing
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Binding: Paperback Dewey Decimal Number: 658.872 EAN: 9781857885026 ISBN: 1857885023 Label: Nicholas Brealey Publishing Manufacturer: Nicholas Brealey Publishing Number Of Items: 1 Number Of Pages: 240 Publication Date: 2008-05-01 Publisher: Nicholas Brealey Publishing Studio: Nicholas Brealey Publishing
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Editorial Reviews: Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
Spotlight customer reviews: Customer Rating: Summary: Style over Substance Comment: I have to admit I had another SEO book in my hands at the bookstore and picked this one because the cover mimicked Google's homepage logo so well. I figured the majority of my clicks would come from Google so a book that resembled their homepage design was probably a good bet. I thought the author surely had to be vetted by Google to be allowed to use their Logo. I was wrong. Also the fact the author appears to be from the UK based on his site address is a bit of a concern for me as a US marketer. I will admit there is useful content here, but I was just expecting more from someone who touts themselves as "The SEO expert". Maybe the truth is that SEO is really not that hard. Then again as with many things in life they are not that hard but just take dedication, because their are no shortcuts in SEO. I do agree with his first tip for success however, that you should "Find a great niche and great content". I'd think twice before making this my first SEO book, but it is probably worth skimming through. Customer Rating: Summary: Good book but has to much self promotion for my liking. Comment: Good book but has to much self promotion for my liking. The book has some useful tips that could be helpful but you get the feeling that its almost an advertisement for his company, but not a bad read overall. Customer Rating: Summary: seo garbage, bought for employee Comment: was hoping for basic book to explain things to new employee. however it was typical SEO garbage. Customer Rating: Summary: Well worth a read - from an experience ecom guy Comment: I believe this is my first review on Amazon, but please dont discount me as a newbie. I've been a customer here for many years. I also own a web development studio & business consulting company - and I've been involved with ecommerce for about 12 years...including owning a well established & well performing ecom site for 12 years. I am also a voracious reader, and I appreciate the advanced as well as the basic stuff. When I found this title on Amazon, I ordered it, and frankly expected a dissapointing pulp about Google basics. While I did get the basics, I was very pleased to find a clear, concise instructional manual of best practices - online resources included. A few of the other reviews mention the authors continual prodding to visit his website (and consequent promotion of his site)...but after reading the book and visiting (and taking advantage of the resources), I am a believer. The book (after all) is about "promotion," and the author does it well. While any experienced webmaster, designer, developer (et al) should not be shocked or surprised by any of the information provided in this book, it is a great, all in one resource of the basics - and some things that are easily missed. I would love to see the author put out a version dedicated solely to the US audience with updated web resources geared specifically towareds us hosted sites. David - thanks for a good book! I recommend this and will benefit from the information you've provided. Customer Rating: Summary: You Can Get There Comment: This is a seven step guide. Get to the top on Google will help you get your site to the top of the rankings - large or small, your business will show a greater increase in visibility, accessibilty and sales conversion. Although the book doesn't go into the deepest of details, it remains a pretty decent book. More Reviews