Customer Rating: 
Summary: great guide
Comment: This is great book on how to set up affiliate programs. It really goes in depth & walks you through in a step by step manner. Whether you are a novice or a pro on the web, this book will definately help you create, manage, and improve your affiliate program.
Customer Rating: 
Summary: Good Start for Affiliate Selling
Comment: To get a good start on all the basic business concepts for how to establish a network of affiliates to sell your product through the internet, this loose leaf binder (with a tape inside) isn't too bad. It pulls together in one place the information that it would take a lot of searching on the web to pull out. However, because the author also runs one of the affiliate web sites, he is very light on talking about the services that are competitive to his AdNet business. (AdNet is the publisher of the book.) The case histories he discusses are somewhat detailed -- but they are OLD -- from 1998 or so, and the world has changed since then. Also the companies' write ups have the feel of the clients from his firm, so they are not particularly sharply written or edited.
