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Economic Benefits:

Many advertisers have limited budgets and may not understand the most effective method of advertising. With performance-based advertising plans, they avoid the risk of paying large amounts for advertisements that are ineffective. They pay only for results.

The advertising agency, distributor or publisher assumes the risk, and is therefore motivated to ensure that the advertisement is well-targeted, making best use of the available inventory of advertising space. Electronic media publishers may choose advertisements based on location, time of day, day of week, demographics and performance history, ensuring that they maximize revenue earned from each advertising slot.

The close attention to targeting is intended to minimize the number of irrelevant advertisements presented to consumers. They see advertisements for products and services that are likely to interest them. Although consumers often state that advertisements are irritating, in many situations they find the advertisement useful if they are relevant.

- Performance based marketing
- Other important differentiators
- Economic Benefits
- Metrics
- Media
- Pricing
- Issues

Hits and Earn: Hit per Sale Ratio Affiliate Program Decisions

Congratulations! You have gone through the grueling task of deciding whether or not to try your luck with affiliate marketing, choosing the products you would be promoting, and establishing your affiliate marketing sites. The first few dollars have managed to come marching in, and you think it is enough. I know you are fed up with decision making and would rather just wait for the money to flow, but in order for you to succeed more, you have to make more decisions: that is what businesses are all about. More about Hits and Earn: Hit per Sale Ratio Affiliate Program Decisions

   

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