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Issues:

There is the potential for fraud in performance-based advertising.

The publication may report excessive performance results, although a reputable publication would be unlikely to take the risk of being exposed by audit.
A competitor may arrange for automatically generated clicks on an advertisement

Since the user's actions are being measured, there are serious concerns of loss of privacy.

Performance-based advertising mechanisms induce firms to distort the prices of their goods (usually upwards) relative to prices that would maximize profits in settings where advertising is sold under established pay-per-impression methods. Upward price distortions reduce both consumer surplus and the joint publisher-advertiser profit, leading to a net reduction in social welfare. Dellarocas (2010) discusses a number of ways in which performance-based advertising mechanisms can be enhanced to restore efficient pricing.

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Article Your Way Through the Marketing World

Article marketing has been around way before online media has been invented. Business establishments have been known to promote their products and services through the written media even before the internet was invented. And with the onset of the internet, online article marketing has become an easier means of promotion compared to its older predecessors. More about Article Your Way Through the Marketing World

   

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