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Issues:

There is the potential for fraud in performance-based advertising.

The publication may report excessive performance results, although a reputable publication would be unlikely to take the risk of being exposed by audit.
A competitor may arrange for automatically generated clicks on an advertisement

Since the user's actions are being measured, there are serious concerns of loss of privacy.

Performance-based advertising mechanisms induce firms to distort the prices of their goods (usually upwards) relative to prices that would maximize profits in settings where advertising is sold under established pay-per-impression methods. Upward price distortions reduce both consumer surplus and the joint publisher-advertiser profit, leading to a net reduction in social welfare. Dellarocas (2010) discusses a number of ways in which performance-based advertising mechanisms can be enhanced to restore efficient pricing.

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Have you been living the rat race life for quite a while and now youve grown tired of the boss breathing down your neck and the exhausting office politics? Or maybe you simply need an extra source of income? Whatever your reason may be, if you want some good decent income going your bank accounts way, doing affiliate marketing can be a very viable path to follow. More about How to Be an Affiliate Marketing Rockstar?

   

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